1960’s
El Camino
People have a hate it or love it affair with the El Camino. The model launched in 1959, attempting to combine the finned styling popular in personal vehicles of the time with the utility of a half-ton pickup. Great idea, and perhaps a bit ahead of its time. After initial launch, the El Camino was retired for three years. However, in 1964, the El Camino was reborn—better suited to the 'muscle car" era than the excesses of the '50s. The El Camino saga finally ended in 1987.
People have a hate it or love it affair with the El Camino. The model launched in 1959, attempting to combine the finned styling popular in personal vehicles of the time with the utility of a half-ton pickup. Great idea, and perhaps a bit ahead of its time. After initial launch, the El Camino was retired for three years. However, in 1964, the El Camino was reborn—better suited to the 'muscle car" era than the excesses of the '50s. The El Camino saga finally ended in 1987.
Corvair
Compact cars blossomed in the '60s. As a result, a small selection of smaller, forward control trucks hit the market. Included was the Corvair 95. The Corvair featured a clever unitized body design and a rear-mounted engine, part of an attempt to maximize cargo load in a small package. Despite groundbreaking design, the Corvair didn't win on show floors: Only 851 were sold in the final model year, 1964.
Compact cars blossomed in the '60s. As a result, a small selection of smaller, forward control trucks hit the market. Included was the Corvair 95. The Corvair featured a clever unitized body design and a rear-mounted engine, part of an attempt to maximize cargo load in a small package. Despite groundbreaking design, the Corvair didn't win on show floors: Only 851 were sold in the final model year, 1964.
C-10
Kicked off by President Dwight D. Eisenhower in 1956, the Interstate Highway System was offering Americans increased access to recreational areas by the end of the '60s. America's truck culture changed too, rather than needing to meet the rigors of work or the joys of street cruising, drivers wanted trucks that could balance both tasks…and take them further afield. The Chevrolet C-10 answered a call for pulling trailers and cruising comfortably at Interstate speeds. Released in 1967, the C-10 Custom Sport Truck package brought luxury, car-like upgrades to pickups—a pioneering move.
Kicked off by President Dwight D. Eisenhower in 1956, the Interstate Highway System was offering Americans increased access to recreational areas by the end of the '60s. America's truck culture changed too, rather than needing to meet the rigors of work or the joys of street cruising, drivers wanted trucks that could balance both tasks…and take them further afield. The Chevrolet C-10 answered a call for pulling trailers and cruising comfortably at Interstate speeds. Released in 1967, the C-10 Custom Sport Truck package brought luxury, car-like upgrades to pickups—a pioneering move.